About Us

Our Purpose

We created B dynamic to solve our customers’ supply-chain challenges, delivering positive outcomes for their business growth.

Our Vision

Become the first-choice flexible supply-chain solution provider across the globe.

Our Mission

Large businesses often struggle to adapt to changes swiftly, which can significantly impact their business. Their existing supply-chain often lacks the agility they need to solve these challenges. B dynamic’s mission is to provide flexibility and work innovatively to solve these challenges and achieve success for our customers.

Our Story


2005 – B dynamic established its business in 2005 as a promotional product and premium sourcing company, serving medium to large corporates in Australia. We have expanded this business to offshore sourcing of POS (point of sale) display units and promotional merchandising

In 2008, we created the B dynamic eBusiness unit to support major eRetailers, rewards and loyalty programs in Australia and New Zealand. We now distribute over 100 local and international iconic retail brands to eRetailers, loyalty and corporate program
With our experience in eBusiness, we established the B dynamic logistics (BDL) business in 2013. This extended our services to warehousing and fulfillment, with a primary focus on eCommerce.

Working for many years for many global businesses, we were tired of red tape, office politics and empty promises. We created B dynamic to deliver real results for our customers. Actions speak louder than words.

Years of experience coupled with a positive “can do” attitude is our difference. Dynamic by name, Dynamic by nature – we do walk the talk.

Our Leadership Team

Jam Pathirana

CEO B dynamic Group

Mal Siriwardhane

CEO B dynamic Logistics

Simi Taumalolo

COO B dynamic Logistics

Paul Biscoe

Head of Commercial Solutions

Shehan Wijeyawickrema


Our Team

B dynamic is a people driven business. We believe the biggest asset of the business is our team. We develop, support, and encourage our team to create a positive environment for them to take risks, develop leadership skills and shine.
In 2022, AFR Boss recognised B dynamic as one of the best places to work in Australia and New Zealand which reflects our ongoing efforts in this area.